What Is A Pillar?

A pillar is blog content, usually an article, which does some very important things:

• It will bring in a rush of new readers and backlinks (other sites linking to your blog).

It will continue to bring in more readers over time as you and other peoplerefer to it, even though it may be buried in the archives of your blog.

• Eventually it will bring in traffic from search engines (this is largely
because so many other web pages link to it).

You can list it in a separate area with all your other pillars so your best content can easily be accessed and your value clearly demonstrated.

• It is not time dependent, so in twelve months’ time it will still be relevant and popular.